Choosing a cause to support is an important decision for a corporation. The selection of the cause must be done carefully, since the cause or causes must ___________with your consumers and have a ___________ with your company brand.

Question

Quizplus · Accepted Answer

The correct choice is A) resonate, logical association because it suggests that the cause should emotionally connect ("resonate") with consumers and have a sensible ("logical association") connection with the company's brand.

Choosing a Cause to Support Is an Important Decision for a Corporation