Marcoms (marketing communications) are central to Porter's generic cost-differentiation focus strategies framework and refer to four central types of media; which is not one of them?
A) Advertising
B) Direct marketing
C) PR
D) None of the options given are correct.
Correct Answer:
Verified
Q2: There are two layers to explore in
Q3: When can a client spend money on
Q4: When can marcoms support price through brand
Q5: Marcoms provides organizations with the possibility of
Q6: Successful marketing communications strategies are designed to
Q7: Which is not a part of five
Q8: The marcoms strategic process begins with an
Q9: What are the three broad categories of
Q10: The significant shift in power from encoder
Q11: The marcoms strategic process involves
A) Audit -
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