Changing the identity of a product relative to the identity of competing products is called ______
A) positioning.
B) de-positioning.
C) off-positioning.
D) repositioning.
Correct Answer:
Verified
Q15: A paradigm shift marcoms strategy involves _
A)
Q16: The desired level of frequency and coverage
Q17: Which of the following can be measured
Q18: Which is the highest level of marcoms
Q19: What does OTS stand for?
A) Opportunity to
Q21: _ spells out what you want to
Q22: _ is an example of a proposition
Q23: A good proposition _
A) gives creatives an
Q24: _ is a paid form of communication
Q25: _ refers to a vertical decision involving
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