A good proposition _____
A) gives creatives an 'angle' or way in.
B) forces a strategic choice.
C) is single-minded not all encompassing.
D) All of the options given are correct.
Correct Answer:
Verified
Q18: Which is the highest level of marcoms
Q19: What does OTS stand for?
A) Opportunity to
Q20: Changing the identity of a product relative
Q21: _ spells out what you want to
Q22: _ is an example of a proposition
Q24: _ is a paid form of communication
Q25: _ refers to a vertical decision involving
Q26: _ refer to specific media used to
Q27: If press is chosen as a media
Q28: What is not included under operations?
A) Creative
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