____ is a paid form of communication whereas _____ is a sustained effort to establish and maintain goodwill.
A) PR, sales promotions
B) Advertising, sales promotion
C) Press ads, TV ads
D) Advertising, PR
Correct Answer:
Verified
Q19: What does OTS stand for?
A) Opportunity to
Q20: Changing the identity of a product relative
Q21: _ spells out what you want to
Q22: _ is an example of a proposition
Q23: A good proposition _
A) gives creatives an
Q25: _ refers to a vertical decision involving
Q26: _ refer to specific media used to
Q27: If press is chosen as a media
Q28: What is not included under operations?
A) Creative
Q29: The overall process of intermediate effects measurement
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