___________ refer to specific media used to share the message.

Question

Quizplus · Accepted Answer

Media vehicles refer to the specific media used to share the message, such as television, radio, print, online, outdoor advertisements, etc. Media weights refer to the amount of budget allocated to each media vehicle, media class refers to the category of media (such as traditional or digital), and media scope refers to the geographic range of the media (such as local or national).

___________ Refer to Specific Media Used to Share the Message