If press is chosen as a media to be used, then the decision whether it will be The Times or The Sun is an example of a ____decision.

Question

Quizplus · Accepted Answer

The decision of choosing between The Times or The Sun is a choice of media vehicle, as both are print newspapers that fall under the same media class (newspapers). Media weights refer to the allocation of budget between different media classes, while media history is the evaluation of past media usage and its effectiveness.

If Press Is Chosen as a Media to Be Used