Besides Product, Price, Place, and Promotion, what are the remaining three marketing mix "P" elements associated with services?
A) People, philosophy, and process
B) People, practice and process
C) Politics, people, and process
D) People, physical evidence, and process
Correct Answer:
Verified
Q3: Even the most intangible services have certain
Q4: _ means that it is difficult to
Q5: The inconsistencies brought about by changes in
Q6: _ implies that customers are co-producers /
Q7: _ implies that it is essential to
Q9: Parasuraman et al. (1991) have found that
Q10: Parasuraman et al. (1991) have found that
Q11: What do Parasuraman et al. (1991) mean
Q12: A survey instrument used to assess customer
Q13: Which of the following is not one
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