Which of the following is not one of Vargo and Lusch's (2004) foundational premises which show differences between goods-centred and service-centred logic?
A) Direct exchange masks the fundamental unit of exchange.
B) Knowledge in the fundamental source of competitive advantage
C) The enterprise can only make value propositions.
D) The service-centred view is customer oriented and relational.
Correct Answer:
Verified
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Q9: Parasuraman et al. (1991) have found that
Q10: Parasuraman et al. (1991) have found that
Q11: What do Parasuraman et al. (1991) mean
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Q14: Removing certain tasks involving little customer contact
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Q16: A firm that decouples to support front
Q17: Star Alliance is an example of
A) decoupling.
B)
Q18: There are two main types of strategic
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