How are Google Adwords sold?
A) in bulk
B) by advertiser reputation
C) by auction
D) advertisers pay a direct cost per ad
E) cost per line of text

Question

Quizplus · Accepted Answer

Google Adwords are sold through auction, which involves bidding on specific keywords and paying for clicks on those keywords. The highest bid usually wins the auction and gets the top placement in search results. Advertisers pay a cost per click, rather than a direct cost per ad or cost per line of text.

How Are Google Adwords Sold