Which is TRUE about Adwords?
A) only a marketer who owns a word may purchase the word in Adwords
B) Bing ads are more effective
C) Google only considers the results of an auction in determining Adword rankings
D) better ads are more likely to win the Google Adwords auction
E) a low ad rank score doesn't affect the Adwords rankings

Question

Quizplus · Accepted Answer

Better ads are more likely to win the Google Adwords auction. The Adwords auction system takes into account not only the bid amount but also the quality score, which includes factors such as relevance, click-through rate, and landing page experience. This means that even if a competitor bids higher, a well-crafted and relevant ad may still win the auction and achieve a higher ad rank. Choices A, B, C, and E are all false statements about Adwords.

Which Is TRUE About Adwords