In which payment method do advertisers pay for ads even if people do not click on them?
A) cost per click
B) cost per impression
C) cost per performance
D) a and b
E) all of the above

Question

Quizplus · Accepted Answer

Cost per impression (CPM) is a payment method in which advertisers pay for ads based on the number of times the ad is displayed to a user, regardless of whether they click on it or not. This payment method is best suited for brand awareness campaigns where the goal is to reach as many people as possible rather than generating clicks or conversions.

In Which Payment Method Do Advertisers Pay for Ads Even