What is the purpose of social media listening? How would a company do social media listening and what are the limitations in using this research technique?

Name: What is the purpose of social media listening? How would a company do social media listening and what are the limitations in using this research technique?
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The Answer of What is the purpose of social media listening? How would a company do social media listening and what are the limitations in using this research technique?

What Is the Purpose of Social Media Listening? How Would