Strong target markets that firms may consider have each of the following characteristics EXCEPT:
A) ability to purchase
B) desire to purchase
C) many competitors
D) reception to marketing communications
E) potential to be profitable

Question

Quizplus · Accepted Answer

Having many competitors would make a target market less attractive as it indicates a crowded market, reduced market share and increased competition. The other characteristics, ability and desire to purchase, reception to marketing communications, and potential to be profitable, are all important for a strong target market.

Strong Target Markets That Firms May Consider Have Each of the Following