Why do most marketers segment by age and gender?
A) it is easy to determine people's genders and ages
B) Nielsen TV ratings data provide information on these characteristics
C) some product categories sales are dependent on age and gender
D) marketers do not know about psychographic segmentation
E) more than one of the above is true

Question

Quizplus · Accepted Answer

Age and gender are fundamental demographic factors that significantly influence consumer behavior, making them crucial for segmenting markets. Additionally, these characteristics are readily available and measurable, often provided by data sources like Nielsen TV ratings, making them practical for marketers to use. While marketers are aware of psychographic segmentation, demographic segmentation by age and gender remains a foundational approach due to its direct impact on product preferences and purchasing behavior.

Why Do Most Marketers Segment by Age and Gender