When Reddiwip segments the market by people who like to work out they are using which type of segmentation?
A) demographics
B) gender
C) geography
D) psychographics
E) more than one of the above is true

Question

Quizplus · Accepted Answer

Reddiwip is using psychographic segmentation by targeting people who enjoy working out. Psychographic segmentation divides consumers based on their lifestyle, values, and personality traits.

When Reddiwip Segments the Market by People Who Like to Work