When marketers conduct A/B testing they are doing which of the following type of research?
A) experimentation
B) observation
C) media equivalency
D) media timing
E) click stream

Question

Quizplus · Accepted Answer

A/B testing involves creating two or more variations of a marketing element and testing them to determine which one performs better. This is a form of experimentation research.

When Marketers Conduct A/B Testing They Are Doing Which of the Following