Attribution analysis refers to the marketers ability to:
A) attribute consumer behavior characteristics to brands
B) track consumers in stores
C) review click stream data and apply it to conversions
D) use AdWords to sell products online
E) use Google analytics to increase sales

Question

Quizplus · Accepted Answer

Attribution analysis primarily involves understanding how different marketing efforts and touchpoints contribute to conversions, such as sales or leads. Reviewing click stream data to see how it leads to conversions is a direct application of attribution analysis, as it helps marketers understand which actions or channels are most effective in driving desired outcomes.

Attribution Analysis Refers to the Marketers Ability To