Which of the following is not an aspect of Consumer Based Brand Equity?
A) perceived quality
B) brand associations
C) brand awareness
D) loyalty
E) purchase

Name: Which of the following is not an aspect of Consumer Based Brand Equity? A) perceived quality B) brand associations C) brand awareness D) loyalty E) purchase
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Purchase is not an aspect of Consumer Based Brand Equity, as it is the outcome of the other aspects such as brand awareness, associations, perceived quality, and loyalty.

Which of the Following Is Not an Aspect of Consumer