Which of the following is NOT true about calculating ROI?
A) you need cost data
B) you should consider ad spending if part of the strategy
C) it is expressed as a percentage
D) it uses financial and non-financial metrics
E) it includes a measure of profit from the strategy

Question

Quizplus · Accepted Answer

ROI does not use non-financial metrics to calculate the return on investment. It typically involves comparing the investment cost to the resulting profit or financial gain.

Which of the Following Is NOT True About Calculating ROI