What type of metric is cost savings from a social media strategy?
A) financial
B) non-financial
C) revenue based
D) performance indicating
E) none of the above

Question

Quizplus · Accepted Answer

Cost savings is a financial metric, as it directly relates to the amount of money saved by implementing a social media strategy. This can include reduced advertising costs or more efficient customer service, which can result in lower operating expenses.

What Type of Metric Is Cost Savings from a Social