The Consumer Based Brand Equity Scale measures:
A) how people use household products
B) people's purchases of products
C) people's perceptions of a brand's value
D) competitive advantages and strategies among brands
E) none of the above

Question

Quizplus · Accepted Answer

The Consumer Based Brand Equity Scale measures people's perceptions of a brand's value, which includes aspects such as brand awareness, brand associations, perceived quality, and brand loyalty. It does not measure how people use household products or their purchase behavior, and it is not directly related to competitive advantages and strategies among brands.

The Consumer Based Brand Equity Scale Measures