John used Google Analytics to determine that the people who buy his line of furniture start out at Pinterest, then do a Google search for furniture and finally find his site. This analysis is called:
A) attribution
B) clickable
C) focused
D) local
E) conversion

Question

Quizplus · Accepted Answer

This analysis is called attribution, which is the process of identifying the various touchpoints or interactions that lead to a desired outcome, such as a purchase on John's site.

John Used Google Analytics to Determine That the People Who