In which of the following analyses does the marketer determine the medium that most likely delivered a particular sales level?
A) percentage of sales method
B) media equivalents
C) media timing analysis
D) content analysis
E) logistic regression

Question

Quizplus · Accepted Answer

Media timing analysis is a technique used to determine the medium that most likely delivered a particular sales level.

In Which of the Following Analyses Does the Marketer Determine