Which is the best measure of financial success of a social media strategy?

Question

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The best measure of financial success of a social media strategy is return on investment (ROI). It helps to determine whether the strategy is yielding positive financial results or not. ROI can be measured by calculating the revenue generated or costs saved through social media efforts and comparing it with the investment made in those efforts. Tweets, net new followers, repins, and likes are all important metrics in gauging engagement and reach of a social media strategy, but they do not necessarily indicate financial success.

Which Is the Best Measure of Financial Success of a Social