Which of the following is an example of IMC?
A) Toshiba offers a flat screen TV with 3D capability
B) Samsung negotiates a deal with Twitter to run ads on people's Twitter feeds
C) Sony runs a television ad to reach people in prime time
D) IBM reaches chief information officers with a blog, website, mobile app, IT magazine ads with the same message
E) none of the above
Correct Answer:
Verified
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Q37: IMC stands for:
A) internet media company
B) inter
Q39: IMC helps brands do each of the
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