Which of the following best represents an owned media strategy?

Question

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Setting up an ecommerce website is a classic example of owned media strategy, as it gives complete control to the brand over their owned channel to showcase their products/services, content, offers, and collect customer information for future marketing purposes.

Other options A, D, and E could be classified under paid/earned media strategies, as Snapchat ads are a form of paid media, getting bloggers to write about a brand is a form of earned media, while managing a Facebook page may include both content creation and social media advertising, which is a blend of owned and paid media strategies. A viral YouTube video may start as owned media, but as soon as it goes viral, it becomes earned media that the brand did not necessarily control or plan for.

Which of the Following Best Represents an Owned Media Strategy