IMC helps brands do each of the following EXCEPT:

Question

Quizplus · Accepted Answer

IMC (Integrated Marketing Communication) focuses on creating a unified and consistent message across all marketing channels to communicate with the target audience. While it aims to achieve a strong ROI (Return on Investment), it is not its primary function. Its main function is to develop a consistent communication strategy, create campaigns that reinforce messages, build a brand personality, and communicate messages to target markets.

IMC Helps Brands Do Each of the Following EXCEPT