Grocery retailer sales come from two main types of customer: store loyals who will buy from a store regardless and are not price-sensitive, and favorable store switchers who are distinctly price-sensitive.

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This statement is true, as it is a common understanding in the retail industry that there are two types of customers - those who are loyal to a particular store and those who are more likely to switch stores based on price.

Grocery Retailer Sales Come from Two Main Types of Customer