Retailers' card-based loyalty programs do little other than keep market shares constant.

Name: Retailers' card-based loyalty programs do little other than keep market shares constant.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Card-based loyalty programs may incentivize customers to continue shopping at a particular retailer, but they do not typically attract new customers or significantly increase overall sales. Therefore, their main purpose is often to maintain the retailer's existing market share rather than expand it.

Retailers' Card-Based Loyalty Programs Do Little Other Than Keep Market