POP (point-of-purchase) displays draw customers' attention to the brand-item and always include a price-off promotion.
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Q2: Bonus packs are really only suited to
Q3: A self-liquidating premium is a giveaway and
Q4: Direct price-off promotions are very successful as
Q5: Grocery retailer sales come from two main
Q6: Variety and department stores should have freeform
Q8: Rounded price-endings, such as $20 or $400,
Q9: In U.S. supermarkets, store brands account for
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Q11: The "double jeopardy" phenomenon, whereby the fewer
Q12: Price-off promotions usually you lose profit and
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