Price-off promotions usually you lose profit and therefore serve no useful purpose.
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Q7: POP (point-of-purchase) displays draw customers' attention to
Q8: Rounded price-endings, such as $20 or $400,
Q9: In U.S. supermarkets, store brands account for
Q10: Retailers' card-based loyalty programs do little other
Q11: The "double jeopardy" phenomenon, whereby the fewer
Q13: Direct price-offs are the best way to
Q14: Warranties act as an immediate incentive to
Q15: Multi-purchase premiums such as those used by
Q16: "Must buy" items such as milk and
Q17: Customer arousal levels should be kept high
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