"Must buy" items such as milk and other staples, in the case of grocery retailers, should be placed at the back of the store in order to draw customers through the aisles past other product displays.

Question

Quizplus · Accepted Answer

This strategy is called the "race track" or "loop" layout and it encourages customers to browse and make impulse purchases while they navigate through the store to get to the necessary staple items located in the back.

"Must Buy" Items Such as Milk and Other Staples, in the Case