The VisCAP model of presenter selection says that, for informational products and services, the presenter must be perceived as both expert and trustworthy.
Correct Answer:
Verified
Q5: Believability is important for high-involvement choices because
Q6: Up to seven pretested benefit claims can
Q7: High-involvement/transformational brand attitude tactics employ a key
Q8: Effective branding strategies involve high-involvement/transformational tactics that
Q9: Informational benefits are not important in high-involvement/
Q11: The brand or brand-item must be located
Q12: Split decisions about which brand awareness type
Q13: The 2-second rule for TV commercials means
Q14: Celebrity presenters usually do not increase brand
Q15: Likable ads have no influence on low-involvement/transformational
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