The conveyor screening test method is not required when using an advertising agency to generate creative ideas.

Question

Quizplus · Accepted Answer

The conveyor screening test method is a tool used to evaluate the effectiveness of creative ideas in advertising. It is used to determine whether an idea is likely to be successful before it is produced and launched. While it may not be required by all agencies, it is a useful tool that can help agencies and clients avoid costly mistakes.

The Conveyor Screening Test Method Is Not Required When Using