The theory of random creativity states that the more creative ideas generated and tested, the more likely you are to come up with a "real winner."
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Q6: Creating a high association with the key
Q7: For international campaigns, verbal conveyors are generally
Q8: Group brainstorming is generally much more effective
Q9: There are four properties of an effective
Q10: The conveyor screening test method is not
Q12: It is not enough to simply imply
Q13: The creative brief should consist of seven
Q14: For the purpose of brainstorming, the key-benefit
Q15: In a conveyor ad, the key benefit
Q16: If a brand's or brand-item's purchase motivation
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