For the purpose of brainstorming, the key-benefit claim should be expressed in one to four words.
Correct Answer:
Verified
Q9: There are four properties of an effective
Q10: The conveyor screening test method is not
Q11: The theory of random creativity states that
Q12: It is not enough to simply imply
Q13: The creative brief should consist of seven
Q15: In a conveyor ad, the key benefit
Q16: If a brand's or brand-item's purchase motivation
Q17: In general, if pre-testing of conveyors demonstrated
Q18: The Individual-Group-Individual (I-G-I) method is recommended as
Q19: A minimum of two candidate conveyors are
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