"Be-a-brand" role-playing is a popular but not very good way of simulating what if scenarios for competitive brand benefit positioning.

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Quizplus · Accepted Answer

"Be-a-brand" role-playing can be an effective method for simulating "what if" scenarios and understanding competitive brand positioning by allowing participants to think from the perspective of different brands, thereby uncovering insights and strategies that might not be apparent through traditional analysis methods.

"Be-A-Brand" Role-Playing Is a Popular but Not Very Good Way