Category positioning really means category need positioning.

Name: Category positioning really means category need positioning.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Category positioning refers to identifying and positioning a brand within a specific market category that fulfills the needs and desires of consumers within that category. Therefore, it is important to first focus on identifying the category need before determining how to position the brand within that category.

Category Positioning Really Means Category Need Positioning