Brand architecture includes sub-brands that can be totally independent of the master brand.
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Q7: To choose the best benefit strategy, the
Q8: "Be-a-brand" role-playing is a popular but not
Q9: Benefit claims for transformationally-motivated products and services
Q10: The brand or brand item's short-form positioning
Q11: Brand positioning, or "branding," aims to create
Q13: Category positioning really means category need positioning.
Q14: Stakeholder customer types include suppliers, distributors, investors,
Q15: The manager must identify a key benefit
Q16: Fishbein's multiattribute model is a popular model
Q17: The innovation strategy means that you have
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