Personal selling campaigns should take about three salesperson-customer exchanges to achieve their communication objectives.

Question

Quizplus · Accepted Answer

There is no set number of exchanges that a personal selling campaign should take to achieve its communication objectives. The number of exchanges needed will vary depending on the complexity of the product or service being sold, the needs and concerns of the customer, and other factors.

Personal Selling Campaigns Should Take About Three Salesperson-Customer Exchanges to Achieve