The 1-week advertising cycle is recommended for campaigns requiring high values of MEF.
Correct Answer:
Verified
Q8: Random duplication between vehicles across media types
Q9: The frequency rule says to buy repeated
Q10: Programmatic ad buying means far fewer ad
Q11: The concept of effective frequency asserts that
Q12: Disposition to purchase is measured based on
Q14: The minimum effective frequency per advertising cycle
Q15: LC+1 for brand recall refers to setting
Q16: The highest MEF/c, 11/c, could occur only
Q17: Constant reach with a frequency of LC+1
Q18: If the media strategy aims to expose
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