LC+1 for brand recall refers to setting the effective frequency level at least 1 exposure higher than the estimated effective frequency level applied by the largest competitor.

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LC+1 strategy for brand recall involves setting the effective frequency level one exposure higher than the estimated effective frequency level of the largest competitor. This helps in ensuring that the brand remains top of mind of the target audience and has better recall compared to its competitors.

LC+1 for Brand Recall Refers to Setting the Effective Frequency