The minimum effective frequency per advertising cycle (MEF/c) must be estimated after the media schedule of insertions is purchased.

Name: The minimum effective frequency per advertising cycle (MEF/c) must be estimated after the media schedule of insertions is purchased.
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The minimum effective frequency per advertising cycle (MEF/c) should be estimated before the media schedule of insertions is purchased to ensure the advertising reaches its intended audience effectively and efficiently.

The Minimum Effective Frequency Per Advertising Cycle (MEF/c) Must Be