Buying multiple insertions in a few non-competing, strip vehicles will reduce reach but maximize frequency to the same target group.

Question

Quizplus · Accepted Answer

Buying multiple insertions in a few non-competing, strip vehicles will indeed reduce reach, as the ads will only be seen by a smaller audience. However, it will maximize frequency, as those who do see the ads will see them repeatedly. This can be an effective strategy for reaching a specific target group with a message that needs to be reinforced multiple times.

Buying Multiple Insertions in a Few Non-Competing, Strip Vehicles Will