Which ONE of the following is the appropriate media strategy for implementing the reach rule?
A) buy many competing vehicles and place one or only a small number of ads in each vehicle
B) buy repeated insertions in a few strip vehicles
C) buy many noncompeting vehicles and place one or only a small number of ads in each vehicle
D) buy multiple insertions in a moderate number of reasonably big vehicles, especially strip vehicles, that are competing
E) buy repeated insertions in a moderate number of reasonably big vehicles, especially strip vehicles, that are non-competing
Correct Answer:
Verified
Q31: The Australian Tourist Commission is using a
Q32: LikeNew Car Repairs Company specializes in smash
Q33: Every media month the advertiser places two
Q34: In the MEF/c formula, which ONE of
Q35: A direct-response campaign on radio for a
Q37: The total marcoms budget allocation for the
Q38: Campaign budget-setting is best achieved by using
Q39: You are the manager of Pepsi Cola
Q40: The Bank of China wants to find
Q41: American Express Card TV commercials, six of
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents