The Total Marcoms Budget Allocation for the Year Is Best

The total marcoms budget allocation for the year is best decided by which ONE of the following methods?

A) Looking at the budget for the previous year and adding about 10% if your objective is an overall sales increase but keeping it the same if you expect overall sales to proceed at the same rate as last year.
B) Estimate the expected cost of media advertising then add to it the anticipated cost of producing the ads, the anticipated cost of producing any promotional materials in support of the advertising, and an amount to cover the cost of anticipated research projects that might be needed during the year.
C) Go by the total marcoms-to-sales ratio employed by the two or three leading companies in the industry, then adjust your budget upwards if you are seeking to increase your market share.
D) Use the task method in a global manner to estimate the budget needed for your total marcoms for the year.
E) Use econometric analysis to project the required budget from last year's sales or, if you are new to the industry, conducted an econometric analysis of the leading competitor's sales to project the budget required.