Which of the following is an example of a covert induced image agent in Gartner's (1993) typology?
A) Word of mouth from a significant other
B) An advertorial using a celebrity endorsement
C) Direct marketing
D) Highway billboard advertising
Correct Answer:
Verified
Q1: Which of the following is not a
Q2: The underlying purpose of all marketing communication
Q4: Relationship marketing is underpinned by which of
Q5: A major challenge for DMOs wanting to
Q6: The concept of cooperating to compete is
Q7: The concept of message synergy means marketing
Q8: The first stage in DMO advertising campaigns
Q9: Which of the following represents a DMO
Q10: Which element of the traditional marketing mix
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