Relationship marketing is underpinned by which of the following proposition?
A) Communicating with previous visitors is more efficient than traditional advertising
B) We know half of our advertising works, but we don't know which half
C) It cost 100 times more to attract new customers than retain existing customers
D) Satisfied visitors will always return
Correct Answer:
Verified
Q1: Which of the following is not a
Q2: The underlying purpose of all marketing communication
Q3: Which of the following is an example
Q5: A major challenge for DMOs wanting to
Q6: The concept of cooperating to compete is
Q7: The concept of message synergy means marketing
Q8: The first stage in DMO advertising campaigns
Q9: Which of the following represents a DMO
Q10: Which element of the traditional marketing mix
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