A major challenge for DMOs wanting to engage in relationship marketing is:
A) not having access to visitors contact details
B) lack of funds for marketing research
C) the rise of short break holidays
D) lack of interest from stakeholders
Correct Answer:
Verified
Q1: Which of the following is not a
Q2: The underlying purpose of all marketing communication
Q3: Which of the following is an example
Q4: Relationship marketing is underpinned by which of
Q6: The concept of cooperating to compete is
Q7: The concept of message synergy means marketing
Q8: The first stage in DMO advertising campaigns
Q9: Which of the following represents a DMO
Q10: Which element of the traditional marketing mix
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